Difficult clients

It’s been 2 months since I started my YouTube channel, 10 months since I got my real estate license and almost a year since I started this blog. Putting myself out there consistently has helped me find a clearer version of my own voice. The more you do, the more opportunities you find — and the more opportunities find you ;)

Right now, my branding and messaging are a mess as I experiment with figuring out what resonates — I’m trying to find my company’s voice. I think a lot of the confusion comes from thinking about step 100 instead of step 0. I want to move from brokering deals to running my own investment firm, but that comes later; you can’t build a wall without laying down bricks.

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One of my clients, B, has been living squatting in her ‘home’ for the last 3 years. B hasn’t paid mortgage or rent, was foreclosed by her bank, and refuses to leave. All of this came up while under contract on B’s new house. Part of me is kicking myself for not qualifying B thoroughly. It doesn’t take a rocket scientist to know that a bank’s not going to approve someone like that. Who goes house shopping while squatting in a foreclosed home? B does.

Deals lost are lessons learnt, but it’s not game-over yet. If B is ok with taking out a high interest rate loan for her next home, she may be able to go through with the purchase (against my advice).

On a macro note, we’re approaching the slow season of real estate. A hawkish federal reserve, rising rates, and my own reserves steadily depleting all point to the same thing — a lean winter, ha! The next 6-8 months will be fun as I plan to up my spending on marketing, and hope to see results in Spring 2023.

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Because I’m struggling with finding my company’s voice, I feel like I’m playing guesswork with my writing style. It’s not the same as my non-real estate posts because those don’t end up making it to my website — I’m cognizant of how I want my message to be perceived by potential clients and partners. We’ll see how the next few months play out, I’ll keep finding my voice as I put myself out there.